Who it is for
SEO and content agencies, and stores with an in-house writer. It picks topics from your own Search Console data. You work on pages close to winning.
Pull data automatically from Google Search Console and use an LLM (ChatGPT or Claude) to find keywords where I get a lot of impressions but not many clicks and rank low.Store owner on r/ecommerce
What you need
Connect these in Homla, under Connectors. Each person signs in with their own account.
- Google Search Console
Steps in Homla
- 1ConnectConnect Search ConsoleSign in with the Google account that has the property. Share it with the agent only for the clients it covers.
- 2MemoryAdd the client's rules to memoryTheir products, tone, words to avoid and pages not to touch.
- 3SkillSave the brief skillCopy the skill below. Paste your own brief template into it.
- 4AgentCreate the agentName it "SEO briefs". Give it Search Console read access. Ask an admin to turn on web reading. It then reads the pages that outrank you.
- 5TriggerRun it monthly"On a schedule", first Monday of the month. Or ask it in the chat for one query.
The skill to save
Copy it into Skills, then New skill. Edit the parts in brackets.
Name: SEO brief from Search Console For each client, once a month: 1. In Search Console, find queries in striking distance: position 8 to 20, with the most impressions in the last 28 days. 2. Pick the top [3] that match the client's products in memory. 3. For each, read our ranking page and the top 3 pages that rank above it. 4. Write the brief: the query and its numbers, why it can win, what the top pages answer that we do not, an outline with H1 and H2s, related queries we also rank for, and internal links. 5. Follow the client's tone and rules from memory. 6. Never suggest copying a competitor's text. Never invent search volumes.
Agent settings
| Name | SEO briefs |
|---|---|
| Job, in plain words | Each month, write briefs for queries where clients are close to page one. |
| Skills | SEO brief from Search Console |
| Tools | Search Console, striking distance and queries Read · Web reading, turned on by an admin Read |
| Trigger | On a schedule, monthly, plus Run now |
| Approvals | None needed. Read only. |
| Who can use it | SEO team, content freelancers as guests |
| Limits | 10 runs a day |
What stays under your control
- Read only. It cannot change anything in Search Console.
- Web reading is off by default. Only an admin can turn it on for this agent.
- Writers get only what they need. Guests see the briefs, not your Google accounts.
Good to know
Search Console gives impressions, not search volume. The brief uses impressions and says so.
Need keyword volumes or backlink gaps? Add an SEO data tool as a custom connector.